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Explore our latest thinking, case studies, and practical insights for Medical Excellence teams.

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All Topics Artificial Intelligence Digital & Omnichannel Digital Opinion Leaders Field Medical HCP Engagement KOL Insights KOL Social Listening Measuring Impact Medical Affairs Medical Affairs Leadership Medical Excellence Medical Insight Lead Medical Operations MSL Effectiveness Patient Care Gaps Patient Social Listening

An abstract web of glowing nodes and connecting lines depicts the online patient and clinician conversations Medical Affairs teams monitor.

Article

When Patients Talk First: Social Listening Lessons from a First-in-Class Launch

July 02, 2026

A hand drawing a line to bridge a gap between wooden blocks, with a blue human figure standing on the final block, representing the TPO methodology's focus on identifying and closing patient care gaps at each stage of the care journey.

Article

What Is TPO? A Medical Affairs Framework for Closing Care Gaps

July 01, 2026

Webinar

Leading from the Middle: A Field Engagement Strategy for MSL Directors

June 23, 2026

A row of archery targets standing in an open field, representing the precision and goal-oriented focus required for Medical Insight Leads to master the skills that drive strategic insights in Medical Affairs.

Article

3 Key Skills Medical Insight Leads Must Master

June 10, 2026

Side-by-side headshots of Scott Thompson and Troels Sørensen on a navy Acceleration Point webinar graphic about care gap and TPO methodology.

Webinar

Impact by Design: Care Gaps & TPO Methodology in Medical Affairs

June 09, 2026

Side-by-side professional headshots of Scott Thompson and Linda Traylor on a branded Acceleration Point webinar graphic. The image represents a practical Field Medical leadership webinar on AI displacement risk, MSL role evolution, and the shift from data

Webinar

The AI Reckoning in Field Medical

June 09, 2026

Webinar

How Medical Affairs Teams Can Simplify Omnichannel Strategy

April 17, 2026

Side-by-side professional headshots of Scott Thompson and Justin Kulovsek on a dark blue branded webinar graphic from Acceleration Point. The image represents a practical guide for digital marketers navigating compliance, channel readiness, and campaign p

Webinar

How Digital Marketers Can Navigate Medical Affairs Omnichannel

April 15, 2026

Justin Kulovsek, newly appointed Head of Digital & Omnichannel Engagement at Acceleration Point, representing Medical Affairs digital strategy and omnichannel HCP engagement leadership.

Blog

Justin Kulovsek Joins Acceleration Point as Head of Digital & Omnichannel Engagement

January 28, 2026

A directional signpost against a dramatic sunset sky displays four signs pointing in different directions: Onset of Symptoms, Diagnosis and Treatment, Care Planning, and Quality of Life. The image visually represents the stages of the patient journey that

Article

Mapping the Modern Patient Journey Through Social Listening

September 26, 2025

Webinar

Turning Insights into Impact as a Medical Insight Lead

August 27, 2025

Side-by-side headshots of Scott Thompson and Anna Rathwell-Davey on an Acceleration Point webinar graphic about insight-generating questioning frameworks.

Webinar

4 Questions for Better Insight Generation in Medical Affairs

June 26, 2025

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